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The Access Effect - CAN Global Connections Help Build Local Economies ?


FedEx produces and posts a YouTube video celebrating a partnership that has helped Chocodate™, a delicacy from Dubai, reach customers across the globe.

Dubai, UAE – Dubai based Chocodate™ brand celebrates three years of successful global export through their online store and partnership with FedEx. The global export success story was part of a short documentary produced by FedEx’ to highlight the power of access and its impact on the growth of local businesses; this time picking a delicacy from the Middle East and showing how supporting its efficient courier service across seven continents has helped turn Chocodate™ into a global brand.

Over recent years, FedEx has been a major contributor and a driving force behind helping Chocodate respond to the growing Online demand for these little treasures of Arabia that now reach many craving consumers all around the world: thanks to FedEx. 

In the documentary that shares the success story of this local brand that went global, Fawaz Masri – Chocodate manufacturer Notions Group’s CEO and the man who created Chocodate™ back in 1992, shares his vision of wanting to create a product that could take Arabia to the world, “We had ruled out the possibility of shipping to individual consumers outside the UAE due to the high cost implications,” says Masri, “Even though we had been receiving numerous requests from customers in markets where our brand was not available, we simply could not justify the shipping charges until FedEx came into the picture!” 

“FedEx came onboard as a partner and helped us develop a retail export strategy through which Chocodate™ fans could order our products by purchasing their preferred packs at our online store and have them shipped to virtually any country in the world,” explains Masri. 

The tremendous demand for the Chocodate™ brand has been a true testimony to the product’s success beyond the Middle East where dates are a traditional dessert, “I couldn’t be more proud than to see people of different cultural backgrounds not only enjoy this brand but also become loyal consumers who actively talk about it through social media and have been expressing their love for our products since the brand’s inception two decades ago,” adds Masri. 

“I am grateful to this amazing partnership with FedEx that has truly complemented our efforts to produce a consistent quality product that appeals to people from all over the world; their support has not only helped our brand expand, but also become a local brand with global reach,” noted Masri. 

With the launch of a new production plant in Dubai set to help Chocodate double its production capacity in the next five years, the Dubai-based group foresees major expansion plans and projected growth in the horizon. A major endorser of consumer insight, Masri attributes his company’s success to his ongoing interest in consumer feedback and most importantly in extensive research and development, and views innovation as a vital building block in the establishment of strong brands. 

To watch the documentary on Youtube, please use the links below: https://www.youtube.com/watch?v=G2n0QV71plk or http://access.van.fedex.com/video-delicacy-from-dubai/#FedExAccess 

About Notions Group 

Notions Group was founded in Dubai in 2008 as the holding group for Dubaibased chocolate factory La Ronda established in 1990 and Saudi-based savoury snacks factory Star Foods launched in 1991. Today, Notions Group has grown to be one of the most established confectionary and savoury manufacturers of some of the region’s most unique products such as the trademarked Chocodate™. Also specialized in marketing its unique range, Notions Group exports its high-quality products to distributors in more than 40 countries worldwide and to individual consumers all over the world through FedEx. With a brand new production facility in Dubai set for completion in Q4 of 2013, Notions Group operates state-of-the-art technology under international hygienic conditions and standards to offer a variety of gourmet chocolates and diverse range of chips, crisps, and other savoury snacks. Powered by a team of 300 people, Notions Group brands have become household names in the region thanks to on-going innovation to offer natural products to its growing customer base in the region and the world.

For more information on Notions Group, its subsidiaries and products, please log on to www.notionsgroup.com or contact press@notionsgroup.com